Very Exclusive becomes BFC patron

Shop Direct’s new luxury website VeryExclusive.co.uk, which launches
this week, has become a patron of the British Fashion Council and its
managing director Sarah Curran has been appointed to the BFC’s advisory
board.

VeryExclusive.co.uk, which will stock more than 150 upmarket high
street and accessible luxury fashion brands, will launch during London
Fashion Week with an event hosted by Curran and the BFC’s chief executive
Caroline Rush.

In addition, as part of the sites launch the website will also showcase
editorial highlights from London Fashion Week and brand video
advertisements on its website and social media channels.

Sarah Curran, managing director of VeryExclusive.co.uk, said: “The
launch of VeryExclusive.co.uk is set to shake up the world of luxury and
will make designer fashion and beauty more accessible to more people.

“We’re committed to democratising luxury and can’t wait to show the
world VeryExclusive.co.uk at London Fashion Week. It will be one of the
highlights of the season for fashion fans everywhere.”

Caroline Rush CBE, CEO of British Fashion Council added: “We are
delighted to welcome VeryExclusive.co.uk onto the growing list of patrons
that are invested in driving and supporting the UK’s thriving fashion
industry and the creativity of the designers behind its global reputation.”

VeryExclusive.co.uk will stock fashion and beauty brands including Marc
by Marc Jacobs, Karl by Karl Lagerfeld, Reiss, Vivienne Westwood
Anglomania, Stila and Karen Millen.

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