JW Anderson and Yoox collaborate on genderless birthday collection

London-based fashon label JW Anderson is celebrating Yoox’s 20 year
anniversary by designing a genderless capsule collection for the online
retailer.

For this collection, which features the motto “beyond seasons, beyond
trends, beyond genders”, Jonathan Anderson, founder and creative director
of JW Anderson, drew inspiration from his archives. The silhouettes,
colours and fabrics consist of warm khakis, browns and greys and are in
line with JW Anderson’s “inherent Britishness”.

The capsule consists of nine pieces of clothing and accessories,
including an asymmetrical shirt dress, a blouse, a corduroy trench coat,
corduroy trousers, a striped hoodie and a long skirt with a matching
pleated blouse, as well as felt loafers and a bag. Traditional gender roles
are challenged by the asymmetry and patchworking that are featured in the
collections’ items.

“JW Anderson has always challenged binary notions of gender, and this
literal patching together of fabrics and textures illustrates a freedom
beyond binary choices,” Yoox said in a statement.

The first time that the two companies collaborated was back in 2011,
when JW Anderson participated in ‘The Next Talents’ showcase created by
Yoox and Vogue Italia.

The JW Anderson x Yoox capsule collection will be available on Yoox’s
website in mid-July.

Photo credit: Yoox

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