Persuasive Writing – What Is It?

Dave is in a pinch. His boss wants him to write a sales
pitch for their company’s new product, The DroneWhackinator.
However, he can’t write anything compelling enough that will make prospective
buyers take a second look at the product. He has no clue on how to be
persuasive.

 

Persuasive writing is indeed hard, so let’s have a look at what it is, the types of persuasive writing, some examples, but we’re here to help

 

What is Persuasive Writing?

Persuasive writing is a type of writing which goal is to
convince the reader to do something or to believe in an idea.

Types of Persuasive Writing

We often see persuasive writing in the form of the
followings:

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– Advertisements

– Product reviews

– Persuasive essays

– Blog posts

– Speeches

– Newspaper editorials

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That’s not all, of course. Anytime you see a piece of
writing that tries to convince you to agree or act on something, that’s
persuasion.

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Modes of Persuasion

You may have heard about Ethos, Pathos, and Logos. These
terms were coined by Aristotle and writers often refer to them as the three artistic proofs.

.

Ethos is the
ethical appeal. It’s all about showing your credibility. Who are you and why
should the readers believe in what you say? Show your credentials up front, so
people know what you’re made of. This is especially important when you’re
writing proposals intended to be shown to a board of directors or investors.

.

Pathos means to
appeal to logic. By providing arguments backed with scientific logic and proof,
you can persuade people to believe that you are right. Persuasive essays put a
lot of focus on this.

.

Logos is
appealing to the human emotions. This is what writers focus on when they’re
writing ad copy. Many people make buying decisions on an emotional whim instead
of logic. For instance, people know drinking a brand of soda won’t make them
any more outgoing and cheerful. However, that’s what soda advertisements are
focusing on.

.

Persuasive Writing Tips

Let’s get back to Dave and help him write the ad copy for a
bit.

.

The first thing Dave must have is a clear set of audience and purpose. Dave’s audiences are folks who
are tired of having drones trespassing their private properties. The purpose of
the DroneWhackinator is to solve that very problem by tracking and whacking
pesky drones from private airspaces.

.

Dave may start his sales pitch with something like this:

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“Tired of pesky drones
trespassing your airspace and violating your privacy? Try the DroneWhackinator
and consider your problem solved!”

.

Next is to appeal to
the audience’s beliefs and expectations. The DroneWhackinator’s target
market believes that nobody has the right to trespass private properties either
on land or air. They expect other people to respect the boundaries. And for
those ignorant ones, the DroneWhackinator provides an hassle-free solution.

.

Dave can then add the followings to the ad copy:

.

“The DroneWhackinator
protects your property 24/7 with almost no maintenance required. ”

.

That’s about it. Should Dave feel the need to add more
arguments to improve the persuasion, he can add as he sees fit. Those two
paragraphs above, however, is already a good starting point for him to build a
longer ad copy.

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Now, Dave only needs to make sure there isn’t any
misspelling slips into his ad copy. It won’t bode well for anyone. People might
think the product is as sloppy as his writing.  One thing Dave can do to avoid misspellings
and bad grammar is to check his writing on the online spelling and grammar checker
tool. It’s a nice and simple tool that can help you weed out silly typos
and grammar mistakes.