Hermès launches beauty

Hermès has several claims to fame from its scarves to its legendary Birkin
bag, but never has the brand attempted to enter the beauty category. All
that is about to change now that the 183-year-old brand has launched a line
of lipsticks called Rouge Hermès. The news was reported by Daily Front Row.
The collection of 24 colors is inspired by Hermès’ archive of 75,000 silk
scarves and 900 leather shades. The packaging is made from the same metals
as the hardware on their handbags, and the lipsticks are also refillable,
making that packaging a long-term investment. Fitting for a lipstick with a
67 dollar price point.

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“We wanted to do refillable so we could use more luxurious materials that
had their own value,” said Pierre Hardy, creative director of jewelry and
shoes, who designed the packaging, in a statement. “The idea is a form
that’s both simple and playful enough to allow it to be done and redone ad
infinitum. It’s rare for an artistic director to think about packaging over
a long period of time and not just a one-off.”

In addition to lipsticks, Hermès has plans to launch a new beauty category
every six months, although they wouldn’t confirm what products or hard
dates. Rouge Hermès lipsticks will be available at Saks Fifth Avenue,
Bloomingdales, and Bergdorf Goodman.